Tesla's communication strategy has undergone yet another shift as the company's primary Model 3 and Model Y

Due to the fact that the two models are eligible for the $7,500 bonus, this pricing presentation

may draw in more clients who will consider the Model 3 or Model Y to be more reasonable.

Well, that's a similar move to the one from the past, when Tesla displayed prices including 

However, in the case of the federal tax credit (not everyone can qualify see details here)

On the other hand, those who are not eligible to benefit from the incentive

when purchasing should be able to benefit from it through leasing (lowered rates).

When researching Tesla's website, we also come across another thing - already pointed