In general, individuals do not give much thought to the manufacturer of the vaccinations or medications they use. 

But COVID-19 made a difference.  Many people questioned who made the vaccine, the science behind it

if shortcuts were used, and whether they could trust what they were putting in their bodies 

That was fantastic news for Pfizer, a business that bases all it does on a culture of safety and quality

“We are always guided by our purpose: breakthroughs that change patients’ lives, and welcome scrutiny.

We want people to pay attention to the brand,” said Rady Johnson, Pfizer’s Chief Compliance,

We have nothing to hide, and we think it’s a good thing for people to know how high our standards

Program that focuses on a culture of integrity and drives accountability at all levels.